GenAI Search Optimization
“Increased brand visibility in GenAI Search results”
ML-Nightworx's ‘GenAI Search Optimisation for Commerce’ helps your brand show up more often—and more accurately—when people ask GenAI tools like ChatGPT, Gemini and Perplexity what to buy or who to choose. Our service turns GenAI answers into a new source of customers and revenue for your business.
What We Do
How it works in 3 steps:
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Audit & Fix
We run an AI audit of your key pages and product data. You get a clear score showing how "AI-ready" you are and what to fix
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Structure & Generate
We ensure your catalogue is machine-readable and create answer-focused content that GenAI systems safely cite and link to
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Track & Monetise
We connect every AI generated recommendation back to your site with tracked links so you know which sales came from GenAI search
ML-Nightworx’s mission is to make AI easy for SMEs to understand, adopt and deploy so they can benefit as much as large corporations do from advances in technology and opportunities for growth.
We exist to create simple AI-driven solutions for real world challenges faced by SMEs so they can be successful. AI made simple. Designed for SMEs.
‘GenAI Search Optimisation for Commerce’ is the latest service in our integrated suite of AI-driven solutions that are designed to help you grow your business.
The Problem Your Company Is Facing
Customers Have Changed How They Search and Buy
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Your customers no longer scroll through Google search results and links. They ask AI assistants: “What’s the best sofa for a small flat that looks premium, lasts well, and is easy to deliver and return?” or “Which family-friendly hotel near me has consistently good reviews, parking, and rooms that actually work for kids?” or “Who supplies certified, reliable components in the UK that companies actually trust and reorder from?” or “What’s the safest, best-value option for someone like me — and what should I avoid?”.
This creates a new entry point to your business where most brands are invisible today.
The AI Visibility Gap
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When AI systems can't read your product data properly, two things happen:
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Invisibility – AI doesn't know you exist as an option and fails to mention you
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Misrepresentation – AI hallucinates wrong specs, prices or features, damaging your reputation and losing you sales
Your competitors who fix this will capture the high-intent traffic you're missing right now.
The Solution: AI-Ready Infrastructure
Instead of rebuilding your website, we take your existing digital footprint (website, content, product data, socials) and structure it so GenAI systems can properly read, reference, compare and trust it.
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What That Means for You
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Be the answer – Your brand and products get cited as the authoritative source in AI answers
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Higher conversion – AI-referred traffic lands on pages designed to convert
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New revenue channel – Track and monetise every AI-driven recommendation and sale
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Fast deployment – No migrations or rebuilds, with an ability to go live in weeks, not months
ML-NTWX’s ‘GenAI Search Optimisation for Commerce’ is designed for both AEO and GEO: Answer Engine Optimisation ensures your content is cited when AI answers “what is…” and Generative Engine Optimisation ensures your brand appears when AI decides “what should I choose?”. AEO answers questions whilst GEO influences decisions.
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Expected Results
Real-world case: Electronics retailer who implemented our stack
67% increase in GenAI citations (ChatGPT, Gemini, Perplexity now quote them accurately)
24% jump in organic traffic from GenAI-influenced searches
7x increase in conversion rates for website visitors from GenAI search results
3 weeks to go live (without dev work or disruption)
Who This Is For
E-commerce retailers – Furniture, fashion, electronics, home goods
Hospitality venues – Hotels, restaurants, pubs, booking-driven businesses
B2B suppliers – When AI is used for vendor discovery and decision-making
Agencies – Managing multiple client catalogues at scale
Any business where being recommended by GenAI matters to your revenue
Next Step
Book a free GenAI Visibility Audit – In under 3 minutes, we'll show you exactly how ChatGPT, Gemini and Perplexity currently references your brand and what's costing you visibility and revenue. This is a no obligation audit service where we just provide you with data.